Social Networking

Whether posting a blog, sharing a photo, writing on a friend’s ‘Wall’, building business relationships or playing a game, social networking websites have transformed the way we think about the internet and communicate with each other for good. The relevance of these applications in the mobile market is clear to see and a recent explosion of growth in mobile social networking underlines the enormous potential for integrated social networking services. Informa recently (2008) forcast that mobile social networking users will reach 800 million by 2012.


Social Networking

Social networking on Mobile


Delivering social networking features on mobile

Highly interactive, communications with social networks typically involve ‘bite-size’ content, consisting of a short message, photo or interaction, making them ideally suited to mobile while complimenting direct messaging with the passive consumption of social news and shared content. Furthermore, mobile access to social networks provides active participation within a social community.

Considering social networks in the wider context of user-generated content, a wide range of websites from Flickr and YouTube to Twitter, Blogger and others become potential sources of high value mobile subscription-based content and a driver for communication. Coupled with the viral nature of social networking sites, this potential for communication grows exponentially as the user extends their network of contacts.

There are a number of mobile social networking solutions that are currently available today, however they are not spontaneous, require the user to access a bespoke mobile website via a device browser and only allow the user to consume content in a very passive fashion.

Through the Colibria Social Network Gateway solution, Colibria provides the technology and expertise to harness the universal appeal of social networks as part of an integrated mobile experience creating a ‘live’ real time social networking experience for the user including:

  • Universal access to social news and friends’ status
  • Unified status between messaging and Social Networks
  • Real-time interactions
  • Continuation of familiar internet functionality via mobile experience
  • Social network newsfeed pushed to user
  • User can share experiences with their social network spontaneously from anywhere
  • Integrated messaging experience
  • Messages and ‘pokes’ delivered real-time
  • Status becomes ‘live’