First Asian Mobile Instant Messaging Interconnect Launches with DiGi and Maxis, Powered by Colibria
Ground-breaking service enables over 65% of Malaysian subscribers access to instant group communication.
DiGi and Maxis, Malaysia’s leading mobile Operators have launched Asia’s first ever Operator interconnect Mobile IM (MIM) service powered by the leading MIM and Presence solutions provider, Colibria. These new services will provide MIM capability for over fifteen million subscribers with a solution from Colibria’s award-winning Elevate product portfolio.
The mobile IM services will allow DiGi and Maxis subscribers to seamlessly exchange messages with their friends and colleagues across both networks providing a totally new type of community-based mobile experience. This pioneering solution implemented by Colibria also has the capability to interconnect with other Operators’ MIM services throughout Malaysia.
The Colibria Elevate MIM solution utilised by both Operators is fully interoperable with SMS and also provides innovative mobile and PC-based Instant Messaging clients. Supporting SMS continuity, as advocated by the GSMA’s Personal IM Initiative, is a vital part of ensuring a seamless messaging experience for all users.
Keith Gibson, CEO of Colibria, commented: ‘‘Pioneering MIM services such as those being provided by DiGi and Maxis are leading the evolution of the mobile messaging experience for subscribers. This implementation is set to be one of many in-country interconnects globally over the next twelve months and also clearly demonstrates that the market for Mobile IM is maturing with the importance of Interconnect fully recognised by the Operators."
DiGi’s Head of Product Development & Management Albern Murty commented, "We always strive to ensure that our subscribers have access to the best possible mobile experience. Malaysia has great potential for innovative new services and it is only right that we are spearheading this with the launch of DiGi’s Mobile IM. This service is targeted at our 6.1 million customers who are already avid SMS users, allowing them the chance to not only chat, but also to create and build their own communities."
Maxis’ Head of Product Development and Infotainment Kugan Thirunavakarasu said: ‘‘Our new MIM service, M-Messenger, is groundbreaking in terms of how it will enrich the messaging experience for our subscribers and the fact that it sees Maxis leading the way for mobile communications in Asia. ’’
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About Colibria
Colibria is the leading global provider of new generation Mobile Instant Messaging (MIM) and Presence solutions for Operators and Service Providers. Founded in 2000, Colibria has offices in the UK, Norway, Belgium, Spain, Singapore and the Philippines. Colibria powers a growing number of mobile communities throughout Europe, Asia and Latin America with a total addressable subscriber base in excess of 300 million worldwide.
The messaging industry is in a new phase of growth driven by mobile communities, social networking and convergence. Colibria created its Elevate platform to unlock these new revenue streams for Operators and Service Providers. Elevate is a flexible, market-leading server and client product suite which enables the deployment, expansion and growth of MIM, IMS based messaging and Presence services.
Colibria is an active participant in the evolution of international standards, contributing to the OMA IMPS forum, as well as the GSMA’s Personal IM initiative. Colibria is also a founding member of the COMET alliance.
Colibria’s investors are Northzone Ventures (www.northzone.com), Verdane Capital (www.verdanecapital.com) and Ferd Venture (www.ferdventure.no).