Colibria signals a new dawn for messaging market with ‘Contextual Messaging’ vision
New products and partners to support evolving interactive communication models for MIM and Presence in a market Frost & Sullivan predict will be worth over $6b by 2012*
Colibria, the leading global provider of mobile instant messaging (MIM) and Presence-enabled solutions, has today announced new products and partnerships to support its evolved vision for mobile messaging. The dramatic growth in digital multimedia, user-generated content and group-based networking is driving a surge in interactive communication across a variety of contexts. This is creating a new growth phase for the mobile industry highlighted by Colibria’s ‘Contextual Messaging’ model.
"The success of social networking and video sharing sites are clear indicators of the consumers desire to communicate between groups of people and share contextual information in a more interactive format," comments Matt Hooper, EVP Marketing at Colibria. "By combining MIM and Presence-enabled services with a variety of new and existing applications, Contextual Messaging enables the telecoms industry to serve, fuel and support the consumer demand for greater levels of interactivity and personal expression."
The group-based and instantaneous characteristics of MIM dialogue together with the ability for social Presence-enablers to indicate availability, mood and location of contacts, are the key drivers for Contextual Messaging, significantly breaking down communication barriers in order to trigger higher levels of connectedness.
Colibria is showcasing a number of innovative new products and solutions at Mobile World Congress, in Barcelona, to support the growth of Contextual Messaging (Stand 1H49, Hall 1) including:
- Colibria Evolve™: The latest iteration of the world’s most advanced, modular solution for the successful deployment, expansion and evolution of MIM services.
- Colibria Essence™: Colibria’s visionary concept client showcase which marries Presence information, widgetized mobile content and MIM in a new generation home screen. The integration of buddy lists, along with compelling content-based services, provides a glimpse of where the MIM market could be headed.
- IM user experience and enhancement tools: Colibria’s ‘Client SDK’ enables MIM to be deployed onto handsets more effectively than ever before, while the Colibria Image Transcoder automatically ensures that MIM photoshare files are optimally rendered for an enhanced user experience.
In addition, new partnerships to drive mobile & Presence market innovation:
- CounterPath, a leading provider of innovative desktop and mobile VoIP software solutions, is partnering with Colibria to fully enable the Presence capabilities of CounterPath's multimedia VoIP applications.
- Movius (Previously IP Unity-Glenayre) and Colibria are partnering to drive new generation messaging solutions to a wider audience in a global agreement.
"Mobile services must now evolve to meet the changing demands of consumers, many of whom want to use their mobile as the default tool for organising and managing their private and public communication groups or networks," comments Luke Thomas, Lead Analyst, Mobile & Wireless at Frost and Sullivan.
In addition to increasing network traffic and service revenues, operator MIM services can also strengthen service portals and engender greater levels of customer loyalty. By serving as a catalyst for the formation of communities, MIM will also create highly targeted market segments for high value advertising opportunities.
Colibria’s award-winning technology is fast becoming the platform of choice for MIM deployments worldwide. Colibria already has over 30 operator customers worldwide and provided the first mobile operator IM interconnects in Asia and Europe.
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About Colibria
Colibria is the leading global provider of new generation mobile IM (MIM) and Presence-enabled solutions. Colibria’s award-winning technology enables operators and service providers to evolve their messaging services for the next phase of growth in interactive communications.
Operators are now deploying MIM and Presence in order to differentiate their services and to unlock new revenue streams. Colibria's server and client product suite provides highly scalable and modular solutions for the deployment, expansion and growth of MIM, Rich IP messaging and new generation Presence services.
Colibria is fast becoming the platform of choice for mobile IM deployments worldwide. Founded in 2000, Colibria has offices in the UK, Norway, Belgium, Spain, Singapore and the Philippines. Colibria powers a growing number of mobile communities throughout Europe, Asia and Latin America with a total addressable subscriber base in excess of 350 million worldwide.
Colibria’s investors are Northzone Ventures (www.northzone.com), Verdane Capital (www.verdanecapital.com) and Ferd Venture (www.ferdventure.no).*A Frost & Sullivan White Paper, commissioned by Colibria, outlining the potential opportunity presented by Mobile IM, Contextual Messaging and Presence.