Colibria Signs DiGi and Strengthens Grip on the Malaysian Messaging Market
Providing new generation Mobile Instant Messaging (MIM) services across Malaysia.
Colibria, the leading provider of new generation Mobile Instant Messaging (MIM) solutions, has announced a deal with Malaysia’s DiGi. Colibria will provide mobile IM services for over six million subscribers in a staged roll out.
Due to launch in Autumn 2007, the MIM service will allow DiGi users to experience immediate community-based chat with their friends and colleagues. Colibria’s award-winning Elevate MIM solution will be fully interoperable with SMS as well as providing innovative mobile and PC-based Instant Messaging client applications. Supporting SMS continuity with Colibria’s SMS Interworking module, as advocated by the GSMA’s Personal IM Initiative, is a vital part of ensuring a seamless service for users. It will enable DiGi subscribers signed up to the MIM service to send IMs to those who do not yet use it, delivering messages as an SMS.
The pioneering solution being implemented by Colibria will also have the capability to interconnect with other operators’ MIM services in Malaysia, ensuring maximum interoperability of services.
Albern Murty, DiGi’s Head of Product Management commented, "DiGi is driven to continuously enrich our customers’ mobile lifestyle by offering services that are relevant and easy to use, and this is exactly what the MIM is. We are happy with our partnership with Colibria in making this a reality."
Keith Gibson, CEO of Colibria, commented: ‘‘The Malaysian market is a competitive and innovative landscape. Mobile Instant Messaging services and, critically, the communities they support, will pave the way for increased uptake with other data applications. In addition, by spearheading the mobile messaging drive with innovative new services Operators will retain control over this burgeoning market."
Colibria have also established a new regional office in Kuala Lumpar in order to support its Malaysian customers and growing regional customer base.
About Colibria
Colibria is the leading global provider of new generation Mobile Instant Messaging (MIM) and Presence solutions for Operators and Service Providers. Founded in 2000, Colibria has offices in the UK, Norway, Belgium, Spain, Singapore and the Philippines. Colibria powers a growing number of mobile communities throughout Europe, Asia and Latin America with a total addressable subscriber base in excess of 300 million worldwide.
The messaging industry is in a new phase of growth driven by mobile communities, social networking and convergence. Colibria created its Elevate platform to unlock these new revenue streams for Operators and Service Providers. Elevate is a flexible, market-leading server and client product suite which enables the deployment, expansion and growth of MIM, IMS based messaging and Presence services.
Colibria is an active participant in the evolution of international standards, contributing to the OMA IMPS forum, as well as the GSMA’s Personal IM initiative. Colibria is also a founding member of the COMET alliance.
Colibria’s investors are Northzone Ventures (www.northzone.com), Verdane Capital (www.verdanecapital.com) and Ferd Venture (www.ferdventure.no).